Pitching equals invisible convincing


Marco Franssen /

4 min read690 words

Cover Image for Pitching equals invisible convincing

During the last year I learned and read a lot about convincing people. In this article I want to share some tricks to apply it yourself. Oh, its my first non technical article. So this will be a milestone for myself :D.

It isn't always as easy to convince someone. Some people just manage to get more things done as others. A part of your skills to convince someone is in your own personality. To convince someone you have to be powerful, special and kind. This means you need to know where you're talking about, you dare to show your ass off and show your interest to the other person.

Some people have to do their best to achieve this and others just don't have to put energy in it.

In order to convince someone you can write your own elevator pitch. An elevator pitch is a small story about yourself, your skills and your ambitions. By writing it down you force yourself to actively think about it. Never try to memorize what you wrote down and exactly tell this story to somebody, because you'll lose you text. Use it as the main theme for your story.

How to write your elevator pitch?

Think of you intent

When you're pitching, it has to happen fast and clear. Building your pitch is important and consists four parts:

  1. Core sentence: I'm … who … (you're unique, how you want to be remembered)
  2. Explanation: By … 1, 2, 3 … (your talents, skills, expertise etc.)
  3. Example: So I did … (concrete example, that another can imagine)
  4. Core: So if you are looking for someone who … (repetition of the core)


You can tell you are good at everything , but this isn't sympathetic and credible. So ask your friends and colleagues for your talents.  Use this talents to convince others. Example: "I'm happy with compliments from … (colleague's, friends) about …"


Keep your story short and don't explain everything. You will make the other person curious and enthusiastic by telling what you have to offer. End with a cliffhanger, and make your audience want to know a lot more about you. When you manage to do this, you are at 90 percent of convincing them.

Make the other important

Do some research on your audience. Tell / Write down why the other is important for you. For example his expertise, network, vision etc. and explain it with a good reason. Example: "I admire your expertise and knowledge about …"

Ask a 'Yes'

It is easy to get a 'No', but with tactical questions, you can get a 'Yes'. People like to advise. Try to use the inventiveness and the network of the other: Don't ask for a job, ask for advice. Example:

  • Don't: "I search for …, do you have this job for me?"
  • Do: "I search for …, can you advise me on this?"

Unique leads to interest

It's important to tell about your unique selling point. When you don't have lots of experience you probably have lots of ideas, friends/follower and energy. Don't forget to think about your graduation, hobbies, missions, associations, memberships, innovation, vision and personal style.

Tell what makes you important

Translate your qualities to a form where you are telling what you can offer the other. You can for example tell someone 'You are a specialist with design patterns and know how to apply them', but it would be better if you tell someone 'You are a specialist with design patterns and this gives a boost to the software quality and maintainability'.

Have guts

To pitch yourself you really need some guts. Pitching is all about congenial appearance and your individuality. Never about authority.

I hope you found this tips helpful. Please share this article with your friends and colleagues. Oh, and don't hesitate to give me feedback of any kind on my article.

You have disabled cookies. To leave me a comment please allow cookies at functionality level.

More Stories

Cover Image for Delegate your equality comparisons

Delegate your equality comparisons


Marco Franssen /

When using Linq on your Entity Framework objects, you often need to distinct your query results. Therefore you need to implement an IEqualityComparer for the more advance scenario's. For example if you want to distinct on a specific property, or maybe on multiple properties. However this forces you to write lots of infrastructure code to distinct each type. You probably would end up with several equality compare classes like this. However there is a solution which will save you the work to wri…

Cover Image for Install Windows 8 Consumer preview on vhd

Install Windows 8 Consumer preview on vhd


Marco Franssen /

In a previous blog post I explained to you how to install Windows 8 developer preview on vhd, so you can boot from your vhd. Since there have changed a few small things I just add an updated manual below. The installation will take about 30 minutes. Step 0 Make sure you have at least 40Gb of free disk space for your vhd. Make sure you're running Windows 7. Step 1 Download the Windows 8 consumer preview. Download the Windows 7 USB/DVD tool to make yourself a bootable usb stick. Use the tool…

Cover Image for Writing modular JavaScript without polluting the global namespace

Writing modular JavaScript without polluting the global namespace


Marco Franssen /

Most of you have already seen a lot of spaghetti JavaScript code. One of the reasons you are reading this article will probably be, you don't want to make the same mistakes as others have done. So let's make the next step and stop polluting the global JavaScript namespace. Why is it bad to have all your script code available at global level? First of all you can possibly get a lot of errors when using modules developed by others, because you used the same names for you variables etc. The seco…

Cover Image for Auto retry concurrent commands with ncqrs

Auto retry concurrent commands with ncqrs


Marco Franssen /

In a previous post I showed you some pseudo code Gregory Young mentioned in his DDD CQRS course I attended in Krakow, Poland. In this course Greg made clear to us locking of databases isn't necessary. He showed us some pseudo code how to easily write a merge handler to handle all concurrency conflicts. In my current project, based on the ncqrs-framework I implemented a simpler version of this merge handler which only retries each command if a ConcurrencyException occurs. To achieve this you can…